Articles
B-to-B: Tellabs Connects With NXTcomm Attendees
Telecommunications equipment manufacturer Tellabs entertained and engaged when it brought together some of the newest interactive technologies with the popular Nintendo Wii to draw attendees to its booth at this year’s NXTcomm in Chicago. NXTcomm which took place June 18-21 joins information and communications technology suppliers with communication and entertainment companies.
Grassroots: Pup-Peroni Brings Out Pup Patrol To Promote Sweepstakes
If it were an MTV reality show it could be called “Pimp My Dog’s Ride.” Del Monte’s Pup-Peroni dog snacks brand is partnering with Jeep and real “Pimp My Ride” auto customizers Galpin Auto Sports to give away a tricked-out one-of-a-kind 2008 Jeep Liberty. (Dog-friendly amenities include washable seats built-in water and kibble bowls a...
Retailtainment: 7-Eleven Transforms Stores To Leverage Simpsons Movie Tie
In a move the company is calling reverse product placement 7-Eleven has given extreme makeovers to 12 of its stores in the U.S. and Canada to make them resemble the fictional Kwik-E-Marts made popular by “The Simpsons” animated TV series. The one-month co-promotion with Twentieth Century Fox leads up to the July 27 “The Simpsons...
Event Programs: Geico Brings Spring Break Activation To Chicago
Geico this month took its recent spring break activation—which centered around a gaming zone that gave students the chance to play the Nintendo Wii and the Xbox 360—to Chicago where it used the same approach to target consumers in the 18-34 demographic. The company is focusing on Chicago because it recently lowered rates in Illinois. The...