Articles
Grassroots: Smart USA Introduces Two-seater Cars To American Drivers
The smart fortwo car (check out smartusa.com for a visual of the diminutive two-seater) is making its U.S. debut in U.S. car marketing style: by getting as many butts in seats as possible. But unlike the big auto campaigns smart is skipping the SUV-sized advertising blitz and is instead going grassroots.
Event Programs: Canon Uses U.S. Open To Showcase New Technology
Canon plans to give New Yorkers a first-hand look at the new Face Detection Technology available on its PowerShot digital camera during the U.S. Open tennis tournament this year.
Integrated Marketing: Panasonic Invites Families To Live in High Definition
Television has always brought families together but Panasonic has a hunch that its HD products can do more than just draw slack-jawed sofa potatoes into the living room.According to a Panasonic-sponsored Harris Interactive survey 63 percent of parents would spend more money on technology if it increased family time. To test the theory (and to...
Event Programs: Meow Mix Connects With Pet Owners Through Acatemy
Del Monte’s Meow Mix is giving pet parents a chance to embrace their inner feline with the Meow Mix Acatemy an event program featuring a variety of cat experts—including feline behaviorists therapists veterinarians and pet psychics.