Articles

January 28, 2010

Canon’s Contests Connect Fans And Photographers

Canon’s Contests Connect Fans And PhotographersCanon announced in September that it will continue to be the official camera category sponsor of the NFL until 2010 making it the leagues longest-running sponsor. To give its new contract some juice the brand is expanding on two contests that give amateur shutterbugs a chance to shoot with the...

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January 28, 2010

Pigskin Roundup: A Snapshot Of Three Fall Football Programs

Canon Allstate and Alltel are no rookies when it comes to football sponsorships so this year they’re kicking off a new season with updated activation elements that put fans in control.Canon’s Contests Connect Fans And PhotographersAllstate Tailgates To Boost Local TiesAlltel Gives Friends And Fans A Shot At MVP

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January 28, 2010

Activation: Qwest Brings Human Calculator To Omaha Fest

Qwest is hoping to attract consumers to its presence at Omaha’s Ak-Sar-Ben’s River City Roundup this weekend with the help of an unlikely talent—a mathematical mastermind.Scott Flansburg—a.k.a. the Fastest Human Calculator—will be on site with Qwest to show off his stuff to event attendees namely calculating complex math problems in his head faster than a...

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January 28, 2010

Contests: Smirnoff Ten Kicks Off World Travels

A group of consumers who won the chance to travel the world courtesy of Smirnoff recently reached their first destination: Moscow the birthplace of Vladimir Smirnoff founder of the premium vodka brand. From there the party-hardy group will travel to Shanghai in January 2008 Paris in May 2008 and wrap up their journeys in New...

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January 28, 2010

Hispanic Marketing: Sony Tests Retail Events In L.A.

Sony Electronics has just embarked on a five-month event push focused on Hispanic consumers in and around Los Angeles. The manufacturer is setting up a branded environment in parking lots of key retailers—both big chains and independents—and at community events primarily on weekends through March. 

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