Articles
Mobile Marketing: Jimmy Dean Takes Breakfast On The Road
Sara Lee’s Jimmy Dean brand is hitting the road with the Happy Breakfast tour—a six-month initiative hitting fairs festivals and retailers in 20 markets.
Community Relations: Crown Royal Expands Barbershop Renovation Program
Crown Royal is expanding a program it instituted last year to renovate and refurbish barbershops in black communities across the country. The company has refurbished 11 barbershops since the effort kicked off in early 2005; it plans to work on 12 more through June ’07. The company expanded the program based on feedback from consumers...
Youth Marketing: Tiger Targets Kids With Three-market Tour
Hasbro’s Tiger Electronics is targeting pre-teens with its first-ever multimarket tour. The Tiger Electronics Totally Tech Tour invites kids to interact with the company’s products including the I-Dog a combination electronic pet and music player.
Activation: Alltel Takes ‘My Circle’ To Football Stadiums
To back national media around its My Circle calling plan Alltel Wireless is building related activation around its college football sponsorships on 12 campuses. To participate in the My Own Game program students write essays for the chance to have a college football game-day “sponsorship” named in their honor plus tickets to the game for the...