Articles
Road Shows: Motorola Rolls Mobile Tour For Two-way Radios
Motorola is taking a new line of digital two-way radios on the road to government and commercial customers with the just-launched Motodriven tour.
Sports Marketing: State Farm Takes Presenting Sponsorship of NFL Pro Bowl
As part of a new three-year deal with the NFL State Farm will become presenting sponsor of the Pro Bowl. It’s the first time the league has sold presenting sponsorship of the season-ending all-star game.
Results: 9Lives Sees Sales Spike Just Months Into New Campaign
With the second leg of a 34-city tour just underway Del Monte’s 9Lives brand is savoring the results from the first wave of the campaign. The brand’s Daily Essentials cat food line reported an eight percent boost in bagged food sales since starting the campaign plus a five percent spike in canned food sales a...
On Premise: Amstel Light Stays Close To The Slopes
Amstel Light is spending the winter wooing skiers and celebrities via a series of Après Ski Lodge events. The Heineken USA brand is taking over lodges and bars in Telluride CO and Park City UT in February and March creating environments that resemble a Swiss ski chalet. The campaign is a cold-weather complement to Amstel’s...