B-to-B Events
HIMSS26: Corporate Exhibitors Talk Booth Design and Engagement Strategies
With the theme of reimagining health through information and technology, the 2026 HIMSS Global Health Conference and Exhibition brought together more than 28,000 clinicians, executives, policy makers and industry leaders from across the world to the Venetian Expo Center in Las Vegas on March 9-12. From the rise of AI agents to the ease of...
Seven Trade Show Exhibit Engagement Tactics from Shoptalk 2026
Shoptalk Spring 2026 took place March 24-26 at Mandalay Bay in Las Vegas, bringing together more than 10,000 attendees from across the retail, consumer brand and tech landscape.
The Brief: Mulch Mobiles and T-Rex Leather
This week’s hot takes on hot topics in experiential marketing cover Lowe's Mulch Mobile, ship resurrections and lab-grown T-Rex Leather.
Experiential Marketing Trend of the Week: Tunnel Vision
In the distraction age, experiential elements like immersive tunnels are blocking outside noise, adding elements of suspense or curiosity, and creating an effective transition from one environment to another. From trade shows to upfronts to fan fests to VIP afterparties, let’s explore how brands are carving out themed passages in their activations and events. ...