B-to-B Events

Drinks today aren’t just about thirst. This year, more than ever, they’re a mode of self-expression, a social ritual and a lifestyle accessory, which makes them a natural marketing tool. Let’s explore how beverage culture is changing the way brands get their message into people’s hands—with the branded can. Supporting this branding tactic is a […]

We’re just under three months away from the 60th year of the Consumer Electronics Show, and already a few big announcements are signaling how brands are rethinking where and how they engage audiences. What was once a show defined by long-held convention center booths is now a citywide experience with traditional exhibiting brands leaning into […]

From a Shirley Temple lounge to a lineup of nostalgic, dessert-inspired energy drinks, Bloom Nutrition brought its consumer-facing experiential playbook to the convenience-store trade show floor at NACS 2026.  “Everything we do at Bloom is building a world, whether online, in person, at trade shows,” says Erica Tam, senior vice president of brand at Bloom […]

The 15th annual IMEX America brought together over 17,800 event professionals, venues, and destinations to Mandalay Bay Convention Center in Las Vegas Oct. 13-15. More than 96,000 scheduled meetings—an equivalent of five years—took place during the event’s largest edition to date. Here’s what stood out to us in sessions and on the busy showfloor. Who’s […]

Pepperoni pizza drizzled with hot honey? Kraft Cheesy Ramen? These and other trending flavors, along with tech and services, captivated attendees at the National Association of Convenience stores (NACS), which returned to the Las Vegas Convention Center Oct. 6-9, bringing together over 1,100 exhibitors and over 24,000 convenience and fuel retailing professionals. Here’s how brands […]