Conferences
To Stay or To Go: Brands Weigh the Pros and Cons of Moving a Flagship Conference
Here’s a million-dollar question: Is it time to move the location of your flagship conference? It’s a topic on a lot of event marketers’ minds following Oracle’s decision to relocate its OpenWorld conference to Las Vegas this September, ending the show’s 20-year run in San Francisco. According to the brand, the move is a result...
Inside GitHub Universe’s Secrets to Making Attendees Feel Included
Attendees at GitHub Universe, held Nov. 13-14 at the Palace Fine Arts in San Francisco, could see themselves and celebrate their individuality at every turn of the event. And that was by design. The annual tech show for programmers who use the brand’s hub for code sharing, publishing and networking leaned on the concepts of...
Launch Events: Lighting Design Ideas from Samsung Unpacked
Samsung Unpacked, the brand’s biannual product launch event, unveiled the company’s Galaxy Note10 and Note10+ line of premium smartphones, an updated S Pen, the Galaxy Watch Active2 and Galaxy Book S devices to an audience of more than 2,800 media, influencers and techies—along with 2.29 million livestreamers—at Brooklyn’s Barclays Center in New York City Aug....
At Uber Elevate, Innovations and Experiential Make Flying Cars a Reality
Uber Elevate, the annual event dedicated to showcasing the progress that’s been made toward launching commercial Uber Air aircraft by 2023, assembles key stakeholders from the worlds of aviation, government, investment and tech interested in urban aviation. This year’s event at the Ronald Reagan Building in Washington, D.C., June 11-12, also focused on innovative Uber...