Conferences
Photo Tour: How Summit Revamped its Culinary Program with Brand Integrations
The Summit ideas festival, which held its flagship event in Los Angeles Nov. 2-5, revamped its culinary program this year by creating a food court for attendees catered by celebrity chefs, a night market, full buyouts of local restaurants and a dedicated programming track for culinary. Another key component to the upgrade were brand integrations,...
AR Case Study: Mountain Hardwear Brings Augmented Reality to Outdoor Retailer
Mountain Hardwear’s presence at the Outdoor Retailer Snow Show isn’t new, but the augmented reality experience it brought to the trade show, this year Jan. 30 through Feb. 1 in Denver, was a first. In a quest to draw a younger audience and support its retail partners, the sportswear and outdoor equipment brand offered attendees...
Summit Reimagines its Culinary Program with Mercedes-Benz, The Glenlivet and Fords Gin
The invite-only Summit ideas festival brings together a global community of creators, from entrepreneurs to artists to academics, for three days of talks, performances, wellness sessions, art installations and immersive experiences. At its 2018 flagship event in downtown Los Angeles Nov. 2-5, the team amped up the culinary experience for attendees with a dedicated programming...
Highlights and Insights From our Inaugural Conference for Esports Marketers
Esports is on pace to outpace the NFL, according to a 2018 study by PricewaterhouseCoopers. Goldman Sachs predicts it will at least reach a comparable size to the NFL by 2022. But despite its growing scope, popularity and its legions of passionate fans, for many brands, esports is still a mystery. This October, Event Marketer...