Conferences
Google Activates ‘Be Internet Awesome’ Campaign at Dad 2.0 Influencer Conference
To spread awareness about its Be Internet Awesome campaign, which teaches parents, educators and kids the fundamentals of online safety and digital citizenship, Google created a carnival-themed activation at Dad 2.0, a dad blogger and influencer conference in San Antonio, TX, from Feb. 21-23. Dads shot hoops, worked a claw machine, knocked over “bad” passwords...
Photo Tour: How Summit Revamped its Culinary Program with Brand Integrations
The Summit ideas festival, which held its flagship event in Los Angeles Nov. 2-5, revamped its culinary program this year by creating a food court for attendees catered by celebrity chefs, a night market, full buyouts of local restaurants and a dedicated programming track for culinary. Another key component to the upgrade were brand integrations,...
AR Case Study: Mountain Hardwear Brings Augmented Reality to Outdoor Retailer
Mountain Hardwear’s presence at the Outdoor Retailer Snow Show isn’t new, but the augmented reality experience it brought to the trade show, this year Jan. 30 through Feb. 1 in Denver, was a first. In a quest to draw a younger audience and support its retail partners, the sportswear and outdoor equipment brand offered attendees...
Summit Reimagines its Culinary Program with Mercedes-Benz, The Glenlivet and Fords Gin
The invite-only Summit ideas festival brings together a global community of creators, from entrepreneurs to artists to academics, for three days of talks, performances, wellness sessions, art installations and immersive experiences. At its 2018 flagship event in downtown Los Angeles Nov. 2-5, the team amped up the culinary experience for attendees with a dedicated programming...