Conferences
How One-on-One Interactions Drove Engineer.ai’s Conference Strategy
Toronto-based Collision attracts over 25,000 of the world’s largest buyers and sellers of technology each year, making it a prime setting for tech brands to share the perks of their products with a captive audience. For Engineer.ai, a startup that helps entrepreneurs bring their ideas to life through customized software, North America’s fastest-growing tech conference,...
Snapchat, Twitch and Adobe: More Branded Spaces at Cannes Lions
Let us take you on a photo tour of the French Riviera, Cannes Lions-style. That’s right, we resisted the urge to take one million photos of the French Riviera’s magical blue waters and, instead, present to you the branded spaces we encountered during the Cannes Lions Festival of Creativity’s five-day run, June 17-21. While a...
Coverage from Cannes Lions: Five Brands Activating Experiences for Creatives
C’est fini! The 2019 Cannes Lions International Festival of Creativity is a wrap, and we’re back stateside (a lot less sweaty and bit sun-kissed) and eager to share what we saw. A key insight from our three days on-site: High-level meetings and networking often take precedence over experiential activations at this event. So, brands that...
When Dinner Won’t Do: Inside Johnson & Johnson Vision’s Eye Care Light Symposium
In the health care world, product launches typically involve a sit-down dinner with doctors, a podium and a presentation. But for Johnson & Johnson Vision, introducing its Acuvue Oasys with Transitions Light Intelligent Technology contact lens needed an innovative launch experience to match it. Enter: The Light Symposium, a series of events that leveraged a LightQuest...