Conferences
Marriott Channels ‘29Rooms’ With Curated Vignettes at its Biannual Leadership Summit
When Marriott International acquired Starwood Hotels & Resorts Worldwide in 2016, the number of brands under the hospitality giant’s umbrella grew to 30. It has since proven to be an advantageous move, but the expansion also meant that it would be more difficult for consumers and employees alike to identify the unique personality and value...
Five Tips for Arranging One-to-One Meetings at B-to-B Events
Insights on pre-planning a meaningful, in-depth one-on-one meeting strategy Challenges in the pharmaceutical and healthcare business have prompted medical meeting organizers to re-think engagements at conferences and trade shows. Speakers at the Annual Global Pharmaceutical and Medical Meetings Summit in Philadelphia addressed issues that are facing event marketers in every business sector. One of the most...
How MillerCoors Transformed a Reception into a Brand Immersion for Distributors
The reception at MillerCoors’ Distributor National Convention has taken many shapes over the years—unfolding indoors in ballrooms and outdoors along streetscapes. The evening event is intended to feel like a networking party for the more than 3,000 folks in attendance with the intention to highlight all of the brands and messaging presented during the day’s...
SAMCOM 2018: Three Ways AB InBev Turned a Sales Conference Into an Unforgettable Experience
Each year, Anheuser-Busch InBev (AB InBev) dedicates three days to showcasing its strategy for the year ahead, raising a glass to the past year’s successes and energizing the thousands of employees and wholesaler partners in attendance around the future of its brands. It’s an event that has traditionally been infused with experiential elements, but this...