Conferences
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B-to-C EventsThe Brief: Rat Summits and Master Cheese-melters
This week’s hot takes on hot topics in experiential marketing cover remixed country clubs, master cheese heads and urban rat summits.
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B-to-B EventsMeet the All-Stars: The 2024 B-to-B Dream Team
Eight years ago, we reimagined our long-running Dream Team program to focus on b-to-b event and trade show marketers in spaces that, at the time, we said were “home to a virtual revolution in new formats, fresh thinking and trends.”
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B-to-C EventsThe Brief: Electric Gardens and LaundroMatches
This week’s hot takes on hot topics in experiential marketing cover electric gardens, LaundroMatches and SXSW London.
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B-to-B EventsEMS 2024: 12 Top Takeaways from the 22nd Annual Experiential Marketing Summit
Events are impactful. Events are revenue-generating. Events are memorable. Indeed, events are everything, and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. From April 24-26 at the MGM Grand, the industry convened for a three-day discussion that explored every aspect of the event marketing discipline, including exhibit design, neurodiversity, harnessing […]
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B-to-B EventsEMS 2024: Inspiring Keynotes, Brand-led Panels and Creativity Take Center Stage on Day Two
Setting the tone for the second day of the Experiential Marketing Summit (EMS) during breakfast on April 25, dj Aaron Smalls played upbeat hits and quizzed attendees with pop culture trivia. Then, Jessica Heasley, group editor and publisher of Event Marketer, had the audience giggling at a funny, but relatable, AI-generated experiment, showing AI’s depiction […]