Conferences
GitHub Universe Adds a Tactile Vibe to its User Conference
When it comes to technology conferences, with their thousands of attendees, hundreds of sessions and A-list entertainment, the mantra is usually go big or go home. But smaller tech conferences, like GitHub Universe, which took place for the first time over two days this fall in San Francisco, are growing in number. GitHub, the software...
How Modern Dietary Needs are Affecting B-to-B Events
It’s no secret that food plays an important role in the overall success of business events. But as b-to-b conferences become increasingly international and diet trends gain momentum, delivering meals that satisfy everyone’s dietary needs is becoming a complex part of the event planning process. From restrictions based on religious beliefs to food allergies, preparing...
An Insider Look at Fast Company’s Magazine Event Strategy
Fast Company is well versed in the value of the live magazine event as a way to bring its pages to life—the publication’s event schedule kicks off in March with the Fast Company Grill at South by Southwest Interactive, continues in May with its L.A. Creativity Counter-Conference and ends in November with its upcoming 20th...
How to Handle the B-to-B Event Venue Shortage
The big squeeze: booming economy + increased experiential spending It’s a problem most industries would love to have—so much business that there aren’t enough places to put it in. For b-to-b event marketers, that means convention centers in major cities are already booked up five, 10, as much as 15 years in advance. Key dates are...