Conferences
The Brief: Rat Summits and Master Cheese-melters
This week’s hot takes on hot topics in experiential marketing cover remixed country clubs, master cheese heads and urban rat summits.
Meet the All-Stars: The 2024 B-to-B Dream Team
Eight years ago, we reimagined our long-running Dream Team program to focus on b-to-b event and trade show marketers in spaces that, at the time, we said were “home to a virtual revolution in new formats, fresh thinking and trends.”
The Brief: Electric Gardens and LaundroMatches
This week’s hot takes on hot topics in experiential marketing cover electric gardens, LaundroMatches and SXSW London.
EMS 2024: 12 Top Takeaways from the 22nd Annual Experiential Marketing Summit
Events are impactful. Events are revenue-generating. Events are memorable. Indeed, events are everything, and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. From April 24-26 at the MGM Grand, the industry convened for a three-day discussion that explored every aspect of the event marketing discipline, including exhibit design, neurodiversity, harnessing...