Conferences
~Pourri Brings the ‘Funk’ to SXSW 2024 with Cheeky Activations and NFC Technology
The savviest brands at SXSW recognize that their activations need to be steeped in big, bold, buzz-worthy strategies to have a shot at capturing mindshare—and let’s just say that ~Pourri understood the assignment in its debut at the annual festival this year.
SXSW 2024, Part Two: From Porsche to Shipt, Six Activations Making Headlines
In part two of our live coverage from SXSW 2024, we bring you six more steal-worthy event and experiential strategies spotted during our travels around Austin. From lounges to guerrilla campaigns to brand immersions, here’s what caught our attention. (Read part one of our coverage here, and stay tuned for our full field report.) Related...
Hot Property: Eight Insights on Activating at Davos
For a small town in the Swiss Alps, Davos packs a big punch. Since 1971, it’s been home to the World Economic Forum’s (WEF) Annual Meeting, an international conference for collaborative, public-private discussions on global challenges.
Agenda Unveiled: The 2024 Experiential Marketing Summit in Las Vegas
Events are strategic, challenging, memorable, engaging, bold, exhilarating, and, most importantly, impactful. Indeed, events are everything, and at the 22nd annual Experiential Marketing Summit, April 24-26, at the MGM Grand Las Vegas, we’ll explore why. The three-day EMS agenda is designed to inform and connect the experiential marketing community around the hottest topics and best...