Conferences
Walmart Canada Launches an Incubator and Unboxes Collaborative Engagements at Collision
It came as a surprise to many when Walmart Canada made an appearance at the Collision conference in Toronto, North America’s fastest-growing technology event. And that’s exactly why the brand showed up. Walmart has a solid track record when it comes to innovation, from its supercenter concepts to membership models to expanding online grocery shopping....
Q&A: Amex’s Head of B-to-B Marketing on the Evolution of the Brand’s Free Business Conference
For the 10th edition of its free Business Class Live conference on July 20, American Express offered traditional panels, breakouts and main stage presentations at New York City’s Javits Center. But it was the luxury lifestyle touchpoints as much as the educational content that Amex attributes to the success of the event. Of course, success...
Amex Adds ‘Swagger’ to its Small Business Conference with Curated Lifestyle Touchpoints
When American Express launched its free Business Class Live conference a decade ago, the goal was to help small companies do more business by democratizing business education. Flash forward to 2022 and that original objective remains steadfast, but the event strategy has evolved with the times. For the 10th installment on July 20 at the...
At Ulta’s Leadership Conference, Paul Mitchell Leans on AR to Tell a Sustainability Story
Ulta’s annual Beauty Field Leadership Conference presents sponsors with a prime opportunity to get their products in front of more than 2,000 general managers, field leadership teams and business partners, and Paul Mitchell arrived at this year’s event, April 27-30, in San Antonio, Texas, prepared to grow partnerships—and trees. Leveraging a multisensory booth experience supported...