Media Events
Columbia Brings its ‘Tested Tough’ Message to Life
Columbia Sportswear on Oct. 7 brought the company’s Pacific Northwest heritage to life at a press event on New York City’s Lower West Side that showcased its latest technical product and a Tested Tough brand platform that launched two days later in 63 markets. The campaign, at a reported $50 million, is the company’s largest...
AOL Supersizes the Mobile Experience
Kicking off Advertising Week in New York City on Sept. 28, AOL had a “big” story to tell as illustrated by hosting its Future Front 2015 event (a follow-up to last year’s Programmatic Upfront) at Basketball City, Pier 36. The brand wanted to paint a bigger and thus clearer picture of the industry and its...
How a Skincare Brand Capitalized on Fashion Week
Big name brands have always been associated with New York Fashion Week, which this year took place Sept. 10 to 17. There’s title sponsor Mercedes-Benz, along with this year’s lead partners Lexus, Maybelline New York, TRESemmé, Intel, DHL and more. But smaller, up-and-coming brands can capitalize on the excitement surrounding fashion week, too. Case in...
Inside AARP’s Four Content Sharing Strategies
Events and AARP’s media properties go hand-in-hand. As Jason Weinstein, director of national events at AARP, including the association’s annual Life@50+ event and expo, puts it, “We have a dotted-line relationship to our friends at the magazine shop.” Although the events group operates semi-independently of AARP The Magazine, AARP Bulletin and aarp.org, it shares a...