Media Events
AOL Supersizes the Mobile Experience
Kicking off Advertising Week in New York City on Sept. 28, AOL had a “big” story to tell as illustrated by hosting its Future Front 2015 event (a follow-up to last year’s Programmatic Upfront) at Basketball City, Pier 36. The brand wanted to paint a bigger and thus clearer picture of the industry and its...
How a Skincare Brand Capitalized on Fashion Week
Big name brands have always been associated with New York Fashion Week, which this year took place Sept. 10 to 17. There’s title sponsor Mercedes-Benz, along with this year’s lead partners Lexus, Maybelline New York, TRESemmé, Intel, DHL and more. But smaller, up-and-coming brands can capitalize on the excitement surrounding fashion week, too. Case in...
Inside AARP’s Four Content Sharing Strategies
Events and AARP’s media properties go hand-in-hand. As Jason Weinstein, director of national events at AARP, including the association’s annual Life@50+ event and expo, puts it, “We have a dotted-line relationship to our friends at the magazine shop.” Although the events group operates semi-independently of AARP The Magazine, AARP Bulletin and aarp.org, it shares a...
An Insider Look at Fast Company’s Magazine Event Strategy
Fast Company is well versed in the value of the live magazine event as a way to bring its pages to life—the publication’s event schedule kicks off in March with the Fast Company Grill at South by Southwest Interactive, continues in May with its L.A. Creativity Counter-Conference and ends in November with its upcoming 20th...