Media Events
Instagram Builds Creator Community with Seasonal Events for Emerging Talent
Three years ago, Instagram began activating seasonal events that bring together the platform’s community of emerging talent in an effort to support their business goals, celebrate Instagram and create spaces that encourage group content creation. Instabeach is the annual summer kickoff event held in July (this year, July 16 at Gladstone’s in Malibu, CA), and...
Twitter Woos NewFronts Advertisers with Surprise, Delight and Design
It’s no secret that Twitter attracts influential audiences, but to show advertisers how its platform provides opportunities to connect with those groups when they’re most receptive, the brand participated for a third consecutive year in the Digital Content NewFronts in New York City. In addition to debuting its slate of live and on-demand video offerings...
The Minnesota State Lottery Highlights its Philanthropic Efforts with a Nature-Themed Launch Event
Many consumers are under the impression that state lottery organizations keep all of the profits for themselves, so to show where proceeds actually go and how they benefit the community, the Minnesota State Lottery hosted a launch event on April 15 to reveal a “billion- dollar commercial” and get Minnesotans up to speed. With a...
Mystery Bartenders, Floating Dessert: Klarna Introduces Retailers to its Brand
Today’s retail checkout experiences can be frustrating, but Swedish-based payment provider Klarna aspires to change that with a system that gives consumers more ways to pay for their goods over a longer period of time. The brand has already made waves in Europe, so to introduce U.S. retailers to its offerings, Klarna hosted an event...