Media Events
Netflix Disrupts a Primary Debate with ‘House of Cards’ Activation
To tease the season four premiere of “House of Cards” on March 3, Netflix swooped in on an opportunity to tie its series and season’s plotline to real life—and the press. The brand activated its own “campaign center” across the street from CBS News’ Republican primary debate at the Peace Center in Greenville, SC, the...
Experiential Touchpoints Drive Nielsen Pre-Grammy Event
Nielsen hosted its third-annual pre-Grammy event on Feb. 14 for top industry executives, c-suite marketers and influencers with an evening of festive experiential touchpoints, networking, cocktails and food, and of course, really good music. The event featured performances by emerging talent The Strumbellas, New Orleans’ Preservation Hall Jazz Band and Grammy-nominated soul singer Leon Bridges....
Rachael Ray Every Day Celebrates its Anniversary with a Food Truck
Rachael Ray Every Day magazine on Oct. 14 celebrated its 10th anniversary in New York City with a customized food truck that served up the staff’s favorite burgers and handed out giveaways. Later that night, the publication held a VIP party for media, press, bloggers and clients. The magazine rewrapped an existing food truck, Frites...
Bark & Co. Celebrates Pet Ownership
Tails were wagging, coffee was brewing and photo opportunities were boundless on Oct. 1 at the Barks & Baristas Ad Week event in New York City. Co-presented by Bark & Co., a company that sends Bark Boxes filled with a curated selection of dog toys and treats to subscribers each month, and event marketing platform...