B-to-B Events
How Samsung’s Unpacked Event Engaged Viewers Live and Virtually
There is a lot at stake with product launch events and, perhaps, a little more so for the biannual Samsung Unpacked. A few fun facts: This year, there were more than 1.5-times the audience that the Oscars pull in viewing the Samsung Unpacked live-stream as it unfolded. That’s 44 million people tuning in virtually throughout...
Cantroller, Twitch Launch and E3: How Miller Lite is Scoring with Gamers
With the meteoric rise of business opportunities in esports, brands are jockeying for a piece of the action with sponsorships, experiences and, in the case of Miller Lite, a beer can you can play video games with. Miller Lite introduced a 10-button “Cantroller,” crafted with a flexible circuit board, Bluetooth technology and a three-hour (rechargeable)...
Esports Gains Traction with Higher Education as Universities Hop on Board
With approximately 140 universities offering formalized esports programs today (not to mention the scholarships that have followed), the collegiate esports industry is gaining some serious traction. And with that, new event competitions and support structures for the demo are being formed. Take ESPN’s creation of the first College Esports Championship in March, and recently, Riot...
Snapchat, Twitch and Adobe: More Branded Spaces at Cannes Lions
Let us take you on a photo tour of the French Riviera, Cannes Lions-style. That’s right, we resisted the urge to take one million photos of the French Riviera’s magical blue waters and, instead, present to you the branded spaces we encountered during the Cannes Lions Festival of Creativity’s five-day run, June 17-21. While a...