B-to-B Events
Inclusive RFPs: An Inside Look at Facebook’s Supplier Diversity Directive
Diversity and inclusion have become top priorities for brands seeking to be relevant and successful in today’s cultural climate. And that directive has extended to companies that brands do business with as well. Take Facebook, which launched its supplier diversity program in October 2016 to identify and do business with diverse-owned businesses, defined as a...
Amex at Art Basel: Platinum House Provides Women-Focused Networking and Late-Night Bites for Cardmembers
American Express brought its Platinum House experience to the 1 Hotel South Beach at Art Basel in Miami Dec. 6-8, offering benefits and experiences exclusively for Platinum Card holders—from free Equinox fitness classes to a live art installation to a special performance on a private beach by Pharrell Williams. But this year’s design and programming...
New Year’s Eve Roundup: How Alcohol Brands Spiked Their Sampling Events in 2018
Good drinks often come with good stories, and brands across the spectrum of spirits and beers set out to create them this year using experiential to bring them to life. From explore-able spaces to unusual pairings to cheeky activations to a b-to-b setting rife with pomp and circumstance, on the eve of a new year,...
Exclusive by Design: How Hospitality Experiences Drive Brand Loyalty
Insights from Citi, Grant Thornton, Under Armour and TE Connectivity There was a time not so long ago when hospitality experiences were nothing to write home about. The setup, usually part of a sports sponsorship, generally included a few beers and bites under a sad white tent, and when the game ended, so did the brand...