B-to-B Events
Five Insights on Marketing to Women in the #MeToo Era
Industry change-makers offer fresh tips on creating thoughtful marketing campaigns Industry marketers gathered in Manhattan in June for a half-day “Marketing to Women in the #MeToo Era” workshop ahead of EM sister publication Chief Marketer’s PRO Awards gala luncheon. The half-day program featured seven sessions and 14 speakers who weighed in on creating thoughtful marketing...
Check List: Is a First-Year Festival Right for Your Brand?
Best practices for marketers looking to carve out a presence in a festival property. There were no brands attached to the ill-fated Fyre Festival, the “luxury” millennial music experience that abruptly aborted its mission in the Bahamas due to lack of infrastructure and funds, among many other issues. (Phew.) Nonetheless, the viral story surrounding the...
Teen Vogue Summit: How the Publication Tackled Today’s Toughest Topics
The Manhattan-based event inspired young attendees to ‘Turn Up’ and create positive change The time and place couldn’t have been more fitting. As citizens around the country celebrated the first day of Pride Month and participated in Wear Orange Day to advocate for gun safety on June 1, another event designed to inspire acceptance and drive...
CBSi Hosts a ‘Miami Vice’-Themed Rooftop Event During E3
The gaming community is a creative and quirky one, so brands aiming to make an impact need to align with that mindset by producing experiences to captivate the distinctly imaginative demographic. With that point in mind, CBS Interactive (CBSi), the corporation’s online content network for information and entertainment, created a playful, “Miami Vice”-themed rooftop event...