B-to-B Events
35 Under 35: Experiential Marketing’s ‘Next Generation’
They’re bold risk-takers and they are driving the industry forward. Event Marketer unveiled the industry’s first 35 Under 35, a coveted collective of the most provocative minds in experiential marketing under the age of 35. Open exclusively to brand-side marketers, the entire industry nominated the best young minds in experiential early this spring—and the first inductees...
EMS 2018: What You Missed On Day One
Aaaaaand we’re off! The 2018 Experiential Marketing Summit (May 14-16) kicked off Monday in San Francisco. And whether you’re a first timer or an EMS pro, there’s plenty new to experience this year. For the first time in its history, EMS sessions, events and workshops took place across not one, but two venues—the Marriott Marquis...
Winners List Unveiled: Results From the 2018 Ex Awards
The world’s largest recognition program for experiential marketing Congratulations to the winners of the 2018 Ex Awards across all 24 categories, spanning every type of brand experience. Winners were announced live during a dinner gala often referred to as the event industry’s own “Golden Globes,” held on the first evening of the Experiential Marketing Summit, May 14, at...
SAMCOM 2018: Three Ways AB InBev Turned a Sales Conference Into an Unforgettable Experience
Each year, Anheuser-Busch InBev (AB InBev) dedicates three days to showcasing its strategy for the year ahead, raising a glass to the past year’s successes and energizing the thousands of employees and wholesaler partners in attendance around the future of its brands. It’s an event that has traditionally been infused with experiential elements, but this...