B-to-B Events
Women in Events: Exclusive Insights and Sound Bites from 15 Leading Brand Executives
We know it’s cliché to say, “You’ve come a long way, baby,” but, women in events—you’ve come a long way. Fifty years ago, the only role women had in events was sitting on top of a car at the annual auto show.
Full Coverage: The 2018 Experience Design & Technology Awards
Hey Hollywood, you’ve got some competition. While elaborate sets, high-tech special effects and actors are all key ingredients of box office-busting films, the experiential marketing industry, in business and consumer events, alike, is writing its own script.
Q1 Huddle: Inspiring Insights from the 2018 Dream Team
We’re building our new Dream Team—now accepting nominations for our fourth-annual recognition initiative focused on b-to-b event marketers In our conversations with the 2018 Dream Team members, we identified several priorities that leading b-to-b marketers share in creating attractive and dynamic event experiences for their respective audiences. Among them: Being laser-focused on customers, innovating in...
Live from CES 2019: Brands Bring Color, Connectivity and Causes to the Show Floor
With a massive footprint, taking over a dozen venues across Las Vegas, CES 2019 continues to be the industry jumping-off point and proving ground for technological innovation and, in our case, experience design and engagement. As we hit the ground running on day one of the show Jan. 8, we noticed more experiences than any...