B-to-B Events
The Brief: Rat Summits and Master Cheese-melters
This week’s hot takes on hot topics in experiential marketing cover remixed country clubs, master cheese heads and urban rat summits.
Exhibit Case Study: Inside Dematic’s Use of Immersive Media at MODEX 2024
For MODEX 2024, the premier supply chain trade show that took place in Atlanta in March, Dematic, a company that designs, builds and supports intelligent automated solutions, looked to find a showstopping way to present the company’s innovative solutions that help supply chain companies solve their business challenges. On a show floor traditionally full of...
Meet the All-Stars: The 2024 B-to-B Dream Team
Eight years ago, we reimagined our long-running Dream Team program to focus on b-to-b event and trade show marketers in spaces that, at the time, we said were “home to a virtual revolution in new formats, fresh thinking and trends.”
The Brief: Electric Gardens and LaundroMatches
This week’s hot takes on hot topics in experiential marketing cover electric gardens, LaundroMatches and SXSW London.