B-to-B Events
Data Security and Events: Seven Tips for Building a Bulletproof Strategy
The majority of event marketers will tell you that keeping attendees physically safe is at the top of their priority list, but when it comes to protecting attendees’ personal data, the industry has some work to do. There’s an inherent risk in collecting personal information from consumers, and while data security is on most event...
March of Dimes’ First Experiential Activation Helps Drive an 80th Anniversary Rebranding
March of Dimes, like most nonprofits, has through the years relied on a traditional calendar of galas, dinners and auctions to support its awareness and fundraising missions. But for its 80th anniversary, and as part of a holistic rebranding of its organization, the nonprofit, which fights for the health of women and babies, went in...
Inside HSBC’s Modern Lounge and Event Space at Davos
Shifting away from high-tech showcases it has created the past few years at Davos, HSBC at the World Economic Forum, Jan. 23-26, took over a boutique shoe shop on a main street in the Swiss city, creating a lounge retreat for the 2,500 attendees of the annual congress. The goal: to engage ceos and leaders...
Introducing the 2018 B-to-B Dream Team… The Industry’s Most Valuable Players
It’s one of the best times of the year here at Event Marketer, when our editors get to play entrepreneur and ask the question, “Who would we want on our team if we were assembling the best and brightest b-to-b marketers in the event industry?”