B-to-B Events
Bosch’s Power Tour Hammers Home Job Site Safety
It’s not often that industry betterment serves as the primary motive behind a brand activation, but Bosch is leading the way with a mobile tour aimed at increasing job site safety. Following the success of its 2016 Power Tour, the brand hit the road again with two vehicles in early April and will bring expert-led...
Inside Amazon Web Services’ Booming Tech Conference
The word “reinvent” is commonly defined as “to make over or revive” and it couldn’t be a more fitting name for Amazon Web Services’ tech conference.
Special Report: The 2017 B-to-B Dream Team
For the second year in a row, our editors put on their collective thinking caps and asked themselves, “Who we would want to be on our team if we were assembling the best and brightest b-to-b marketers in the event industry?”
B-to-B Dream Team: Where Top-Notch Event Marketers Find Inspiration
Event Marketer’s Dream Team roster this year of b-to-b event marketing gurus have activated some of the industry’s most impactful conferences and corporate events, some of them for thousands of attendees, others for a select few. Pulling off any event of consequence requires organizational skills, teamwork and vision, but perhaps most of all, inspiration. Here,...