B-to-B Events
Eight Brands Weigh in on the Value of Events
For event marketers, it’s easy to recognize the value of executing live events. From earning customer loyalty to increasing ROI, the benefits of creating face-to-face experiences are vast. To get a more in-depth understanding of why live events have become such a crucial part of the marketing mix, we asked eight brand marketers to weigh...
Fab 50 2016: Engaging the Next Generation
Millennials have begun to comprise a hefty portion of trade show attendees and fabricators say their strategies are shifting in tandem with the influx of this new generation. Following are four tips for working with a younger crowd.
Cisco Head of Events Shares Her Thoughts on Sponsoring Rio
In a year when many sponsors scaled back activations or pulled the plug entirely, Cisco, which has been doing business with the Brazilians for more than 20 years, stayed the course at the 2016 Summer Olympics in Rio. The technology giant left behind a legacy that will endure long after the last athletes packed up...
Fab 50 2016: A Look at Today’s Top Client Requests
Exhibit houses get requests for everything under the sun, but many agencies say a handful of topics regularly emerge when it comes to today’s client needs. Take a look at three of the industry’s top requests.