B-to-B Events
Fab 50 2016: Cost Containment Strategies
According to this year’s Fab 50, maintaining a low budget is among today’s biggest client concerns. From drayage to materials, exhibit houses have to calculate their every move to ensure expenses are on track. Take a look at three insights on keeping costs in check.
Women in Events Share Their Favorite Books and TED Talks
Every year, our Women in Events special report offers insights from some of the best and brightest females in the industry. In our roundtable discussions with this year’s crop of leading ladies, we heard about mutual concerns like balancing home and work life and breaking the glass ceiling—but we also got a little more personal....
Fab 50 2016: Four Insights on Leveraging Tech for Exhibits
Technology for technology’s sake is never a winning strategy, but there’s definitely a nuance to understanding how much to use, when, and most importantly, for what purpose. While some clients demand the latest and greatest, others say it’s a waste of precious budget dollars. Here, four of our Fab 50 experts weigh in.
Day of Drones Helps Mountain Dew Elevate Drone Racing
To promote a global partnership with drone racing organization DR1 Racing, Mountain Dew on Aug. 3 hosted media and influencers for Day of Drones, an exploration of drone culture at The 1896, a warehouse-style studio space in Brooklyn, NY. The event took place three days before the nationally televised broadcast of the DR1 Invitational and...