B-to-B Events
A Look Inside the AI Evolution at Trade Shows and Events This Year
A little over a year ago, AI was largely a buzzword in experiential. On the heels of Open AI’s release of ChatGPT, marketers everywhere began to dabble in its potential for smarter, more personalized campaigns. Fast forward to today, and brands have made serious strides in unlocking new brand engagement frontiers with this tech. “I...
Inside Bloomberg Green Festival: Q&A with Jessica Webber, Global Head of Bloomberg Live
The inaugural Bloomberg Green Festival took place July 10-13 in Seattle with a full schedule of indoor and outdoor sessions and events focused on putting forward actions and solutions for a greener future. More than 13,000 participants came through the Seattle Center campus and joined the festival’s community programs, exceeding Bloomberg’s attendance goals.
News: Force Majeure Clauses and a Financial Firm’s Lawsuit Victory
It wasn’t long ago that force majeure was commonly perceived as insignificant boilerplate language added to the end of an event contract. Then 2020 and a global pandemic hit, and the provision was suddenly viewed as an instrumental clause that could shield event hosts from legal action as a sea of cancellations was sweeping the...
Three Ways SEGA’s Booth at Anime Expo 2024 Solved for Superfans
As Japanese anime culture sweeps North America, Anime Expo has experienced a meteoric rise, this year attracting an estimated 390,000 fans of anime art, movies, games and products to the event, July 4-7, at the Los Angeles Convention Center. For SEGA and its subsidiary, ATLUS, as well as many exhibitors on the showfloor, ensuring that...