B-to-B Events

April 24, 2017

Turn Your Next Business Trip Into an Idea-Generating Adventure

Working in the event industry is not for the faint of heart, but one of the perks of the biz is the opportunity to travel. Problem is, event marketers often spend their down time returning emails or planning their next meeting rather than taking advantage of their surroundings. That’s where EM comes in. Our “Experiential...

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April 19, 2017

Photo Tour: Overhead Booth Elements at the New York International Auto Show

A spin through the opening days of the New York International Auto Show (NYIAS) revealed shiny new cars in every size, shape and color imaginable, from sleek sports models and sedans to sturdy SUVs and rugged trucks. But above the vehicles, an array of eye-catching brand imagery caught our attention as well. These colorful design...

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April 18, 2017

Bosch’s Power Tour Hammers Home Job Site Safety

It’s not often that industry betterment serves as the primary motive behind a brand activation, but Bosch is leading the way with a mobile tour aimed at increasing job site safety. Following the success of its 2016 Power Tour, the brand hit the road again with two vehicles in early April and will bring expert-led...

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April 11, 2017

Special Report: The 2017 B-to-B Dream Team

For the second year in a row, our editors put on their collective thinking caps and asked themselves, “Who we would want to be on our team if we were assembling the best and brightest b-to-b marketers in the event industry?”

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