B-to-B Events
2016 It List: The Top 100 Event Agencies
As our editorial board reviewed submissions for our 14th annual It List, we noticed many of the event industry’s top agencies celebrating major milestones.
Four Lessons From Women in Sports Marketing
In business, politics and yes, even sports, women have proven they can play with the big boys. They have the know-how and the technical skills to run companies. They race cars and coach athletic teams. Heck, a woman may even run the country some day soon. And, when it comes to sports marketing and sponsorship...
Three Ways VR Revved Up NetApp Attendees
Virtual reality isn’t just for consumer activations. More and more companies are incorporating VR into their b-to-b conferences and events as a way to engage attendees and deepen their connection to content. NetApp, a data management company specializing in cloud and flash technology, used VR to create a fresh experience around Formula 1 racing for...
Experiential In… New York City
Traveling on business? Have a half-day to yourself? In this brand new series, we’ll mine America’s best-known cities for lesser-known sites of inspiration...