B-to-B Events

January 26, 2017

CES 2017: HP and Intel’s Rooftop Tech Fest

Create. Innovate. Celebrate. That was the theme of the HP-Intel rooftop experience at CES 2017 where interactive installations, virtual reality, 3D animations, Google Tilt Brush and headliner performances by British EDM duo Disclosure engaged the crowd. Held at the Vortex space atop Las Vegas’s LINQ Hotel, the Jan. 5 event provided a “high point” for...

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January 13, 2017

CES 2017: Scenes from the Show Floor in Las Vegas

What happened in Vegas shouldn’t stay in Vegas so come along with EM on a video tour of the booth engagements, design features and other action that caught our attention at CES 2017, Jan. 5-8 in Las Vegas. Of course, this is only the beginning. Be sure to read our daily reports, part one and...

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January 12, 2017

Why Oracle’s Quest to Evolve OpenWorld May Transform All B-to-B Events

What began in 1997 as one of the first corporate tech events, Oracle OpenWorld shares credit with a handful of other brands for the rise of b-to-b experiential marketing, the standardization of the annual conference format—and, most of all, the emergence of the proprietary mega-event. Now comes a new chapter as the tech giant’s event...

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