B-to-B Events
Inside Microsoft’s Retail Experience at CES 2016
The Microsoft Retail Experience Center at CES 2016 took attendees on a journey through today’s complex retail landscape, one in which the physical and digital are converging, omnichannel is king and consumers are in the driver’s seat. Loaded with information on products, ratings and reviews, these denizens of the digital age often bypass the brick-and-mortar...
Special Report: How Oracle is Transforming OpenWorld
The thought of somebody like me attending Oracle OpenWorld this past October at first seemed like a stretch. Oracle? Isn’t that some sort of prophesy? And “java,” the programming language, to me typically evokes the smell of strong, sweet black coffee. After all, I’m a business writer, not a developer. I use words, not code....
Four Ways to Make Your Keynote Speech Short and Sweet
We tapped Cisco, SAP and Microsoft in our December issue to uncover how event marketers are modifying keynote speeches as time and space run tight. But keynotes at meetings are evolving outside the tech industry, too. The keynote presentation at the Pepsi Bottlers Association meeting by Simon Lowden, cmo of PepsiCo, and the 2015 ABC...
How Microsoft’s Ignite Conference Consolidated Six Events into One
Inside the methodology and the motivation with head of events Scott Schenker The subject line on the email only contained two words: One Microsoft. But the impact of the message would inspire one of the most prolific event organizations in the industry to completely rethink the way it does events. The note arrived in the...