B-to-B Events
How a Skincare Brand Capitalized on Fashion Week
Big name brands have always been associated with New York Fashion Week, which this year took place Sept. 10 to 17. There’s title sponsor Mercedes-Benz, along with this year’s lead partners Lexus, Maybelline New York, TRESemmé, Intel, DHL and more. But smaller, up-and-coming brands can capitalize on the excitement surrounding fashion week, too. Case in...
How Changes in Event Marketing Affect Women
There was a time when event marketers were considered glorified party planners. Heck, you planned your daughter’s wedding. You’re qualified to organize your company’s annual shareholder meeting, correct? That may have been the case a few decades ago, but as experiential marketing has proven its value in terms of ROI, lead generation and boosting the...
How Modern Dietary Needs are Affecting B-to-B Events
It’s no secret that food plays an important role in the overall success of business events. But as b-to-b conferences become increasingly international and diet trends gain momentum, delivering meals that satisfy everyone’s dietary needs is becoming a complex part of the event planning process. From restrictions based on religious beliefs to food allergies, preparing...Tips for Securing Gender Equality in the Workplace
Recent articles in The New York Times, The Washington Post, Forbes and other news outlets have noted a push by men, from the top executive ranks to male business students at the nation’s leading business schools, for gender equality in the workplace. A group of males at Wharton, the University of Pennsylvania’s business school, last...