B-to-B Events
Inside AARP’s Four Content Sharing Strategies
Events and AARP’s media properties go hand-in-hand. As Jason Weinstein, director of national events at AARP, including the association’s annual Life@50+ event and expo, puts it, “We have a dotted-line relationship to our friends at the magazine shop.” Although the events group operates semi-independently of AARP The Magazine, AARP Bulletin and aarp.org, it shares a...
An Insider Look at Fast Company’s Magazine Event Strategy
Fast Company is well versed in the value of the live magazine event as a way to bring its pages to life—the publication’s event schedule kicks off in March with the Fast Company Grill at South by Southwest Interactive, continues in May with its L.A. Creativity Counter-Conference and ends in November with its upcoming 20th...