B-to-B Events
Columbia Brings its ‘Tested Tough’ Message to Life
Columbia Sportswear on Oct. 7 brought the company’s Pacific Northwest heritage to life at a press event on New York City’s Lower West Side that showcased its latest technical product and a Tested Tough brand platform that launched two days later in 63 markets. The campaign, at a reported $50 million, is the company’s largest...
Women in Events Offer Their Six Top Career Tips
The work of an event marketer is challenging enough, let alone trying to achieve that elusive goal of work/life balance. What is that anyway? And is it even possible? Besides handling all the demands of co-workers and clients, women have the added stress of managing their homes and children, often without an equal partner to...
AOL Supersizes the Mobile Experience
Kicking off Advertising Week in New York City on Sept. 28, AOL had a “big” story to tell as illustrated by hosting its Future Front 2015 event (a follow-up to last year’s Programmatic Upfront) at Basketball City, Pier 36. The brand wanted to paint a bigger and thus clearer picture of the industry and its...
Women in Events Share Their Must-Have Career Skills
Now, more than ever, it is imperative for women to prove their value as event marketers in the marketplace. They need to think beyond traditional event tactics and become more strategic. They need to be able to prove the ROI on the events they execute. In short, they need to think like marketers. Following is...