B-to-B Events

April 23, 2015

Best Places to Work in Events: The Office

Open floor plans and inspiring environments foster collaboration—and culture Earning and keeping the industry’s top talent today means making an investment in the work environment where employees spend so much of their time. This is especially true in event marketing where creativity and collaboration are paramount to productivity, and “fun” is an inherent part of...

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April 21, 2015

Best Places to Work in Events: Built For Fun

From in-house arcades to beach parties and prize wheels, event companies strive to make work more than just a four-letter word Not every office provides employees with a bowling alley, massage rooms, three gourmet meals a day and designated nap areas. (In fact, only Google’s California headquarters does.) But plenty of employers in the event...

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April 14, 2015

Best Places to Work in Events: The Industry Roundtable

Candid perspectives on the people side of the business from seven of this industry’s Best Places to Work… What really makes a Best Place to Work? Is it the Ping- Pong table and the bar cart on Thursdays? Is it the open plan office and the 401k match? Or is it less about the perks...

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April 13, 2015

Delta Slows Down Attendees at TED 2015

While many event activations are designed to energize and excite, Delta’s interactive installation at the TED 2015 Conference, which took place March 16 to 20 in Vancouver, Canada, had the opposite intent—to slow people down as a way to enhance their productivity. The installation, inspired by TED speaker Pico Iyer and his book “The Art...

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