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B-to-B Events

  • Three Elements of a Standout Launch Event: Lessons from LG
    B-to-C Events

    Three Lessons From LG on Creating a Killer Launch Event

    How the brand engaged thousands of consumers at its LG SIGNATURE press event   LG launched its LG SIGNATURE line of high-end appliances at a press event in New York City’s Rockefeller Center that was as well crafted as the products themselves. A “see-through” pop-up gallery and a roster of brand ambassadors from the fields of […]

  • The Points Guy’s Pre-Grammys Event Takes Attendees on an A/V Journey to Four Countries
    B-to-C Events

    The Points Guy’s Pre-Grammys Event Takes Attendees on an A/V Journey to Four Countries

    Like travel, music can transport people to another place and time, a concept that served as the underpinning of the strategy behind The Points Guy’s pre-Grammy Awards event on Jan. 23 in New York City, hosted in partnership with Starwood Preferred Guest. The travel guide platform leveraged one of the biggest pop culture moments of the […]

  • CES 2018: Inside the Playful 'Google Assistant' Takeover
    B-to-B Events

    CES 2018: Inside Google’s Playful Las Vegas Takeover—A Numbers Story

    For its first major presence at CES in several years, Google put all its gumballs in one playful basket with a Las Vegas takeover for Google Assistant designed around the product’s call-to-action, “Hey Google.” The program involved a visual takeover with “Hey Google” out-of-home ads in 54 locations, including the airport, at hotels along the […]

  • CES 2018: Amazon Stocks an Airstream with Partners and Smart Home Uses Cases
    B-to-B Events

    CES 2018: Amazon Stocks an Airstream with Partners and Smart Home Use Cases

    Trading in a flashy stand for a subdued, but demo-rich footprint, Amazon and Intel parked their Smart Life Road Show Airstream trailer outside the Las Vegas Convention Center for CES (Jan. 9-12), showcasing the capabilities of Amazon Alexa (powered by Intel technology), Alexa-integrated products and partners, as well as advances in intelligent voice technology in […]

  • Kitchen & Bath Industry Show: LG Packs Vignettes and Mini Events into a Multi-Level Dwelling
    B-to-B Events

    Kitchen & Bath Industry Show: LG Packs Vignettes into a Multi-Level Dwelling

    It’s not easy to make a house a home, but LG managed to do just that at the 2018 Kitchen & Bath Industry Show (KBIS) in Orlando, where it earned the Best Booth award in the large booth category. Equipped with a large-scale, multi-level dwelling designed to look and feel like a real house, LG […]