B-to-B Events
18 Tips for Keeping Your Longest-Running Programs Fresh
Some experiential programs are just too good to execute once and leave behind. The strategy is on point, the engagements generate authentic connections with consumers and the ROI is generous. Why mess with a good thing? Many brands don’t. From Coke’s Olympic Games sponsorship to LEGO’s KidsFest tour, plenty of brands resume the same program...
How Lowe’s Built a ‘Village’ with Half the Booth Space at CES
Lowe’s Home Improvement store returned to CES 2016 in Las Vegas to showcase its Iris smart home solutions with an evolved concept: a village. The retailer last year erected a life-like suburban home, yet despite having half the booth space and half the budget to work with this year, the brand activated a larger marketing...
Three Ways Oracle Maximizes the Reach of OpenWorld
Oracle OpenWorld is more than just a mammoth technology conference that takes place over five days each October in San Francisco. According to Steve D’Alencon, senior director, global advertising at Oracle, it is a “waypoint” on a 365 day a year continuum of interactions with Oracle’s customers, prospects and partners. Furthermore, only a small percentage...
Intel’s Keynote Comes to Life in its CES 2016 Booth
Intel’s booth, and its futuristic trees, may have been one of the showstoppers at the Consumer Electronics Show last year, but that didn’t stop the technology company from going back to the drawing board to bring something entirely new to show goers at this year’s show, Jan. 6-9 at the Las Vegas Convention Center. The...