B-to-B Events
The Measure of Success: Tools You Can Use
So, you’ve set a clear and measurable goal for your event or conference and have established the metrics that matter. You’ve got service providers to analyze your email marketing campaigns and social media efforts. Here is a rundown of additional measurement tools to deploy, some off-the-shelf, some proprietary, some tried and true, and some new...
What it Takes to Implement Geofencing
Knowing who your most active and interested consumers are is one of the most important elements of any successful event marketing campaign. The problem is that consumers don’t really like to spend time giving you that information, and sometimes they’re even afraid of jeopardizing their privacy by doing so. Geofencing, one of the hottest tools...
Short Films Help Salesforce.com Target Messages
With more than 130,000 attendees from 82 countries, Dreamforce is the biggest event of the year for cloud computing company Salesforce.com. It’s when the brand invites all of its key clients to learn about the new features the brand plans to roll out in the coming year. The challenge is, each client needs something slightly...