Archive

B-to-B Events

  • Millennials_stock
    B-to-B Events

    Six Ways to Engage Millennials at B-to-B Events

    How to capture mindshare among the up-and-coming conference attendee base   Look around just about any b-to-b conference today and you’ll see the man buns, high tops and fresh faces of the millennial generation among the attendees. But don’t be fooled by their casual air. This group of people comprises one-third of the American workforce, […]

  • Citi Promotes its Prestige Card With a Curated Dining Event
    B-to-C Events

    Citi Treats Cardmembers to a Curated Dining Experience at One World Observatory

    It’s hard to beat an autumn evening in Manhattan indulging in five-star fare, so when Citi invited EM to its Sept. 15 Citi Prestige Priceless Table event in partnership with Mastercard, we made a bee line for the Big Apple. And the experience, which aimed to promote the benefits of Citi’s Prestige card, didn’t disappoint. […]

  • Six Top Event Marketers Sound Off on Where They See B-to-B Events Headed
    B-to-B Events

    Six Top Event Marketers Sound Off on Where They See B-to-B Events Headed

    Event Marketer recently surveyed some of the industry’s top b-to-b marketing professionals to find out where they think the industry is headed, and how they plan to meet the demands of an ever-evolving attendee base. The marketers you’re about to hear from are literally transforming the landscape of b-to-b events. Their creativity and know-how is […]

  • Augmented Reality
    B-to-C Events

    Four Ways to Leverage Augmented Reality at Events

    As far as event technology goes, it’s safe to say that virtual reality has dominated the scene over the last few years, transporting consumers to exotic travel destinations and offering front row seats to previously unexplored environments. But while VR may be the talk of the town, augmented reality has been rapidly picking up steam. […]

  • Lessons in team-building from the Bloomberg Square Mile Relay
    B-to-B Events

    Six Lessons in Team-Building From the Bloomberg Square Mile Relay

    Like most other foot races, the Bloomberg Square Mile Relay, which took place in NYC’s financial district this past May, was about competing for the top spot and taking home the coveted trophy. But for the 70-plus teams that competed in this year’s event, mostly from the city’s leading financial firms, it was also an […]