B-to-B Events
AOL Shifts Focus For A C-Suite Upfront Event
Last year AOL aimed to lead the programmatic movement by “disrupting” Advertising Week with a first-ever Programmatic Upfront, showcasing the future of digital ad-buying software for 700 guests. In September, AOL took a decidedly exclusive approach for its second-annual Programmatic Upfront, targeting 150 executive-level clients with an invite-only c-suite upfront event on Advertising Week’s opening...
How Foundry Cigars Lit Up The Trade Show Floor
Repurposing trade show exhibit elements year to year by popular definition means salvaging existing building materials and rebranding them to reflect a new theme. At the International Premium Cigar & Pipe Retailers trade show in Las Vegas in July, cigar brand Foundry took repurposing to a whole new level—by blowing up its prior year’s exhibit....
Microsoft’s Garage Platform Promotes Innovation
Bill Gates. Walt Disney. Steve Jobs. They all created world-famous innovations in a garage. So with a nod to its humble backyard beginnings as the jumping off point, Microsoft used The Garage as inspiration for an activation at The Times Center during Advertising Week, Sept. 29-Oct. 3. The theme highlighted what’s inspiring the brand’s own...
Uber Partnerships: Seven Programs To Check Out
Ah, Uber. The Silicon Valley-born startup offering a GPS technology, app-driven taxi service has been all over the map this year, and popping up as a key add-on to many event programs and strategies. Take NBC Sports, which in August partnered with Uber on a program to promote the season opener for Barclays Premier League—building...