B-to-B Events
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B-to-B EventsEMS 2017: Adobe’s Five Pillars of Experiential Marketing
Ever wonder how a company that is all about digital brings that to life through event marketing? At Adobe, the strategy revolves around five pillars—design, community, engagement, data and culture—concepts that Alex Amado, vp-experience marketing at Adobe, discussed as keynote speaker at the 2017 Experiential Marketing Summit, which took place May 3-5 in Chicago. “We […]
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B-to-B EventsNo Brand Ambassadors. No Samples. Inside Kashi’s Expo West ‘Anti-Booth’
As the world becomes increasingly more health-conscious, certification standards like USDA Organic or Non-GMO are becoming a regular part of our vernacular.
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B-to-C EventsAuto Shows: Six Lessons on Design, Engagement, Technology and Storytelling
The 2017 New York International Auto Show, which took place over 10 days in April at the Jacob Javits Center in Manhattan, displayed the latest in roomy SUVs, crossovers and trucks, luxury sedans, souped-up muscle cars and all the glitz and glamour that two floors filled with shiny new cars can muster. But along with […]
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B-to-C EventsAmerican Airlines Offers Sneak Peek at New Dining Service with Progressive Culinary Event
American Airlines this summer will introduce a new Flagship First Dining experience at JFK’s Terminal 8 that will feature regionally-inspired and locally-sourced food and wine for its premium and elite customers traveling on qualifying itineraries. To give media and influencers a sneak preview of the new sit-down dining service—a first of its kind among U.S. […]
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B-to-B EventsTeam-Building is the Real Winner of Bloomberg’s Square Mile Relay Event Series
A team from Wells Fargo may have won the race, but athletes of all abilities were winners in one way or another during the running of the Bloomberg Square Mile Relay on May 4, held for a second year in New York City’s financial district.