B-to-B Events
Q&A: Inside the Oracle Brand with Francisco Delgadillo
Francisco Delgadillo, vp and executive creative director at Oracle, knows a thing or two about branding. He began his career as an intern at Adobe where he worked on in-application features and marketing for Adobe Illustrator 6.0, then served as founding art director of The San Jose Mercury News’ Nuevo Mondo weekly. At Oracle, he...
How AOR Partnerships are Evolving the Event Landscape
We often think of Agency of Record relationships as a fixture of the advertising world, but in a grown-up event industry, where spend has increased and events are viewed as mission critical to business growth, the model is taking hold. Major brands have enlisted agency partners to manage entire portfolios of event programs, resulting, they...
Experience Design Insights from The Cosmopolitan Hotel in Vegas
Ninety-nine percent of the time, your experience design process should not begin with an actual technology. It’s one of the major points Inessah Selditz and Nick Bartzokas, interaction designer and technical director at the LAB at Rockwell Group, explained during a session at EventTech (Nov. 2-4 in Las Vegas) on “dimensionalizing” a brand into a...