B-to-B Events
Canon’s Interactive Gallery Targets Serious Shutterbugs
To raise awareness and educate serious photographers about its PIXMA PRO series of printers, Canon on Sept. 26 launched a three-city series of interactive galleries called City Senses. The first event took place in New York City, then moved to Chicago. The series wrapped in San Francisco on Oct. 8. “The whole idea behind the...
EventTech 411: Mobile Device Strategies
Every conversation in the event marketing industry eventually comes around to technology. You want to know what tools are out there to make your jobs easier, make your programs more successful and most crucially, make your target consumers love you the most. We have heard your calls for help and with this monthly series, EM’s...
Three Things to Consider After the Boston Marathon
When the waves of raw emotion passed following the bombings at the Boston Marathon in April, the uncomfortable, yet practical realities of it all set in for many across the event industry whose work, naturally, occurs in the public domain and at high-profile events. How will this impact future events or sponsorships? There haven’t been...
Negra Modelo Partners with Rick Bayless to Court Chefs
Negra Modelo, a dark, Munich-style lager that is brewed and bottled in Mexico, on August 22 held the Negra Chef Challenge at the Palace Ballroom in Seattle, WA. The luncheon cooking event was followed by an evening food-centric Twitter chat, #FoodieChats, also sponsored by Negra Modelo.