B-to-B Events
Social Media Top Tip: Social Currency
In this monthly series, EM brings you tips and tricks from pros and experts who eat social media marketing for breakfast. So eat up, and check us out on Twitter @eventmarketer and Facebook.com/eventmarketer for more. The definition of “social currency” has taken an interesting turn lately as brands have started to roll out campaigns that invite consumers to “pay”...
Surprising Insights From The 2014 Women In Events Survey
As if planning and executing events weren’t hard enough, a number of factors conspire to make the job even more difficult for women. The latest Women in Events survey, conducted this past July, uncovered a number of challenges faced by women and the best ways to overcome them. More information will appear in our August/September...
Four Ways To Leverage The Element Of Surprise In Events
For its latest campaign, The Surprise Inside Project, Cracker Jack surveyed 1,000 parents nationwide to find out what makes a memorable family moment. Nearly three-quarters of American families said the best memories involve surprises, with nearly one-quarter of parents springing a surprise experience on their families as often as once a week. Building off these...
A Sneak Preview Of Our 2014 Women In Events Special Report
Are you a woman in events? Do you have opinions about the ups and downs of being a female in the industry? Share your thoughts in our anonymous 2014 Women in Events survey and enter for a chance to win a $250 DryBar gift certificate. Women at last have earned their seat at the table...