B-to-B Events
How to Increase Attendee Dwell Time
If you want to have a meaningful engagement with attendees in your booth, the first thing you have to do, after you get them there, is to encourage them to stick around. After all, your booth is an ideal touch point for cementing face-to-face relationships and providing hands-on information about your product or service. But...
Social Media Top Tip: The Cloud
In this regular series, EM brings you tips and tricks from pros and experts who’ve been eating social media marketing for breakfast. So eat up, and check us out on Twitter @eventmarketer and Facebook.com/eventmarketer for more.
Trade Show Strategies: 10 Pros Weigh In
The days of in-booth demos and glassy-eyed product presentations are quickly going the way of the fax machine. In their place are trade show programs that are heavy on pre-show promotion, in-booth technology and laser-focused lead qualification strategies. Maybe the biggest shift changing the face of the trade show landscape is the consumer-generated experience. No...
The Making of a Movement
A trade show typically is a launch pad for new products. Attendees troll the show floor seeking the latest and greatest, and exhibitors gladly oblige with displays, interactive exhibits and eye-catching graphics that tout their products’ features and benefits. But a trade show also can be a platform to unveil a marketing campaign that will...