B-to-B Events

To promote the launch of its Double Cask 12 Years Old single malt Scotch whisky, The Macallan last fall held events in five cities for 1,000 influencers who in turn served up 12 million social media impressions for the brand. The events took place at the Brooklyn Botanical Garden, the historic Greystone Mansion in Los […]

Our coverage of CES 2017 continues with more trend spotting and highlights from booths on the show floor. What we’re seeing a lot of: translucent screens with moving graphics that keep the overall flow of the footprints open, large-scale video displays, bright color, natural features (grasses and woods) and analog elements to balance the sleek […]

It’s that time of year… the experiential marketing industry’s annual pulse check—the 50th International CES in Las Vegas, taking place this week Jan. 5-8. EM is on the ground working the halls and venues to uncover the best exhibit builds and brand experiences. It’s no easy task summing up one full day at the show, […]

Every Olympics seems to have its fair share of controversy and this summer’s Games in Rio was no different. From the country’s political climate and its economic woes, to the pollution and the Zika virus, for some fans, athletes and sponsors, it was reason enough to stay home, pass on participating and scale back. Others, […]

According to multiple studies, female consumers control about 85 percent of the buying decisions in America, yet women represent just three percent of creative directors in the $33 billion advertising industry.