B-to-B Events
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B-to-B EventsB-to-B Stunts: Aristocrat Teams Up with Tim McGraw at G2E
The Global Gaming Expo (G2E) is an international casino gaming trade show and conference held in Las Vegas that packs some stiff competition. So when veteran gaming manufacturer Aristocrat prepared to unveil its highly anticipated Tim McGraw machine to the event’s 26,000 attendees this fall, it rolled the dice with a bold stunt that ultimately […]
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B-to-B EventsFive Ways Intuit QuickBooks Increased Conference Networking
Three years ago, finance and tax software brand Intuit created QuickBooks Connect, a conference designed to transform the perception of QuickBooks in the marketplace from a piece of software to a small business solutions ecosystem. To further its brand mission this year, QuickBooks offered its four target attendee groups (accountants, small business owners, developers and […]
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B-to-B EventsPhoto Gallery: The Community Pavilion at Adobe MAX 2016
Adobe MAX 2016, which took place Nov. 2-4 at the San Diego Convention Center, offered a whirlwind three days of speakers, sessions, labs and hands-on workshops for graphic designers, web designers, filmmakers, photographers, artists and other creatives.
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B-to-C EventsWords of Wisdom from Adobe MAX Keynoters
The Thursday morning keynote at AdobeMAX, which took place Nov. 2-4 in San Diego, featured a quartet of speakers who addressed the themes of inspiration, creativity and community, concepts that threaded throughout the conference.
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B-to-B EventsFab 50 2016: Making the Most of Partnerships
Event marketers know great events are the product of great partnerships. Here, the 2016 Fab 50 weigh in on how you can make the most of yours.