B-to-B Events
The Brief: Vodka Iced Tea Parties and Beverly Hills Boomboxes
This week’s hot takes on hot topics in experiential marketing cover vodka iced tea parties, AI fashion shows and gigantic boomboxes.
The 2024 Fab 50: Recognizing the Event Industry’s Top Builders
The Best Exhibit and Event Fabricators Serving the Experiential Marketing Industry Like the industry it serves, the landscape of exhibit builders fabricating trade show booths, branded installations and outdoor activation structures for corporate clients is in a state of constant evolution. Maximalism is on trend, but so are purposeful materials. Trade shows are back with...
The 2024 It List: Recognizing the Top 100 Event Agencies
The experiential agency map is getting redrawn by newcomers, idea-centric boutiques and strategy-led shops The agency landscape is changing. Like never before. As always, clients are driving the changes. For one, a surge in post-pandemic experiential activity has finally reignited industry spending and ROI as brands fully re-lean into live events to connect with...
How Canva Evolved an Internal Keynote Event into an External-facing Festival of Creativity
Brands are spicing up the traditional keynote and putting a fresh spin on the announcement-focused event.