B-to-B Events
The Brief: Breakup Calculators and Subway Sketches
This week’s hot takes on hot topics in experiential marketing cover Breakup Calculators, subway sketches and the first-ever CES keynote to be hosted at Sphere Las Vegas.
Guest Column: Best Practices for Measuring Employee Events
In today’s fast-paced and ever-evolving business landscape, internal events are often the unsung heroes of company culture, employee engagement, and business success.
2024 SEMA Expo: Exhibit Moments that Smoked the Competition
Tire-burning demos, decked-out vehicles of all kinds and, yes, an electric Ferrari were all part of the action at the 2024 SEMA Show that took place at the Las Vegas Convention Center Nov. 5–8, featuring more than 2,400 exhibitors, including 580 first-time participants, and bringing on what’s next for automotive innovation and customization. “It’s not...
Women in Events Special Report: The Big Career Conversation
Our 2024 special report tackles career progression and satisfaction among women in marketing—plus, we unveil all-new research 10 years in the making.