B-to-B Events
Hallmark Pulls off a Paperless Conference
The 102-year-old Hallmark brand is a $4.1 billion business reminder that our e-society still values a meaningful message delivered in a physical form, be it a greeting card, plush toy or figurine. But like most (if not all) 21st century companies, Hallmark is busy forging a new path into the future, leveraging digital strategies to...
EventTech 411: Startups from SXSW
Every conversation in the event marketing industry eventually comes around to technology. You want to know what tools are out there to make your jobs easier, make your programs more successful and most crucially, make your target consumers love you the most. We have heard your clarion calls for help and now, with this monthly...
How to Select the Right Brand Ambassador for the Job
Event staffers today come in every stripe and skill set and it’s up to you to pick the right one for the job. Do you need them to tweet, post and Instagram from the fair, festival or trade show floor? And if so, how big should their personal social networks be? Do they need to...
IFC Treats Clients to Retro Night
For cable and network television channels, April showers bring just one thing: upfront season. It's the time of year when the execs and sales people show off their new and continuing shows to advertisers, and try to get the bulk of the year's sales on the books. On April 11, IFC threw an Upfront party...