B-to-B Events
Inside Yale’s First TEDx event
On a brisk winter day this February, 400 students, faculty, alumni and local community members converged on Yale University’s neo-gothic campus to experience the school’s first-ever TEDx event. Yale had been host to other TED-affiliated events, including a livestream of a TEDxWomen conference from the TEDGlobal event in Edinburgh, Scotland, and a Salon with a...
What Makes TED Tick? TED Talks (to EM)
Attendees of all stripes flock to it. Brands can’t wait to get a piece of it. And the world can’t seem to get enough of it. “It,” of course, is TED, the fast-growing event platform that’s shaking up the typical conference format and showing event marketers the value of co-creating content with consumers. EM takes...
EMS 2012: Tweet it Like You Stole it
The 10th annual Event Marketing Summit is officially behind us now, and for those on-site at the Sheraton Hotel and Towers in Chicago the sessions were sizzling hot, the keynotes were right on pitch and the drinks were bottomless. But the goodies weren’t just for those folks who saw it live. Twitter was all a-flutter...
EMS 2012: Microsoft’s Phone Launch
Launching a new product or program requires a big splash, immediate engagement—and ultimately sales. Marketers have to create buzz, trial, influencer recommendation and combine them to drive sales. For the newest Windows Phone, social media and influencer events helped Microsoft’s launch campaign fire on all cylinders, creating reach, frequency and recommendation.