B-to-B Events
EMS 2012: Intel Rocks with Champagne and Dance-off
Intel didn’t just wow attendees at this year’s Event Marketing Summit once; it did it twice. Victor Torregroza, events program manager-corporate event marketing at Intel, was the first to impress audiences on April 30, the opening day of the event, with a table lined with champagne-filled flutes that attendees could grab on their way in....
EMS 2012: SAP’s Soothsayer
The second day of the Event Marketing Summit (May 1) opened up with a keynote by Scott Schenker, vp-global events at SAP, who spoke not only as a marketer but also a visionary forecasting the future of the event marketing industry (sponsored by ewi Worldwide). With the WikiLeaks releases still fresh on folks’ minds, Schenker...
EMS 2012: Nightlife With A Twist
Michelle Klein, vp-content, digital and communications at Diageo, whose Smirnoff brand received an Ex Award at the 10th annual Event Marketing Summit’s awards gala on April 30 for its Nightlife Exchange Project, wowed the crowd earlier in the day as the opening keynote speaker at the Sheraton Hotel and Towers in Chicago (sponsored by Fish...
How to Stand Out on the Show Floor
It’s every exhibitor’s dilemma—how to stand out in the sea of booths on the trade show floor. And when they’re exhibiting at a major show like ConExpo-Con/Agg, where more than 2,000 suppliers to the construction industry strut their stuff at the Las Vegas Convention Center once every three years in March, the challenge is even...